編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-803-096 | Zipcar: Refining the Business Model | Hart, Myra M.;Roberts, Michael J.;Stevens, Julia D. | Entrepreneurship | Cases of Transportation-Logistics Related Management( ITT5107 ) |
2 | 9-899-180 | Keurig | Marshall, Paul W.;Dann, Jeremy B. | Entrepreneurship | Cases of Transportation-Logistics Related Management( ITT5107 ) |
3 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Cases of Transportation-Logistics Related Management( ITT5107 ) |
4 | 9-305-048 | Otis Elevator: Accelerating Business Transformation with IT | McFarlan, F. Warren;Delacey, Brian J. | Other | Cases of Transportation-Logistics Related Management( ITT5107 ) |
5 | 9-389-177 | James Burke: A Career in American Business (A) | Tedlow, Richard S.;Smith, Wendy K. | Other | Cases of Transportation-Logistics Related Management( ITT5107 ) |
6 | 9-498-054 | Rob Parson at Morgan Stanley (A) | Burton, M. Diane | Other | Cases of Transportation-Logistics Related Management( ITT5107 ) |
7 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Cases of Transportation-Logistics Related Management( ITT5107 ) |
8 | 9-712-423 | HTC Corp. in 2012 | Yoffie, David B.;Alcacer, Juan;Kim, Renee | Other | Cases of Transportation-Logistics Related Management( ITT5107 ) |
9 | 9-805-130 | IBM''s Decade of Transformation: Turnaround to Growth | Applegate, Lynda M.;Collins, Elizabeth | Other | Cases of Transportation-Logistics Related Management( ITT5107 ) |